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Ad and Cookie Policy

We use common tracking technologies

We collect personal information about users over time and across different websites when you use this website or service (“Websites”).  We also have third parties that collect personal information this way. To do this, we use several common tracking tools. Our vendors may also use these tools. In this policy “we” and “us” refers to both Hershey, our partners and our vendors. These may include browser cookies.  We may also use web beacons, flash cookies, and similar technologies. 

We use tracking technologies for a variety of reasons

We use tracking tools, including cookies, on our websites.  Third parties also use cookies on our Websites. Cookies are small files that download when you access certain websites.  To learn more, visit here or here.  These pages also explain how you can manage and delete cookies. We use tracking tools:To recognize new or past customers.To store your password if you are registered on our Websites.To improve our Websites and to better understand your visits on our platforms.To integrate with third party social media websitesTo serve you with interest-based or targeted advertising (see below for more on interest-based advertising).To observe your behaviors and browsing activities over time across multiple websites or other platforms.To better understand the interests of our customers and our Website visitors.

We engage in interest-based advertising

We, our partners and our vendors display interest-based advertising using information gathered about you over time across multiple websites or other platforms. This might include appsInterest-based advertising or "online behavioral advertising" includes ads served to you after you leave our website, encouraging you to return. They also include ads we think are relevant based on your shopping habits or online activities. These ads might be served on websites or on apps. They might also be served in emails. We might serve these ads, or third parties may serve ads. They might be about our products or other companies' products. Where legally required we get consent to engage in interest-based advertising.

How do we gather relevant information about you for interest-based advertising?To decide what is relevant to you, we use information you make available to us when you interact with us, our affiliates, and other third parties. We gather this information using the tracking tools described above. For example, we, our partners or our vendors might look at your purchases or browsing behaviors. We might look at these activities on our Websites or the platforms of others.We work with third parties who help gather this information. These third parties might link your name or email address to other information they collect. That might include past purchases made offline or online. Or, it might include online usage information.

You can control tracking tools.

Your browser may give you the ability to control cookies.  How you do so depends on the type of cookie.  Certain browsers can be set to reject browser cookies.  To find out more about how to enable, disable, or delete cookies from your web browser, please visit here and here.  To control flash cookies, which we may use on certain Websites from time to time, you can go here.  Why? Because flash cookies cannot be controlled through your browser settings.If you block cookies on your browser, certain features on our Websites may not work. Options you select are browser and device specific, and if you block or delete cookies, not all of the tracking that we have described in this policy will stop. 

Our Do Not Track Policy. Some browsers have a "Do Not Track" feature that lets you tell websites that you do not want to have your online activities tracked.  These features are not yet uniform, so we are not currently set up to respond to those signals.

You can opt-out of online behavioral advertising

The Self-Regulatory Program for Online Behavioral Advertising program provides consumers with the ability to opt-out of having their online behavior recorded and used for advertising purposes. To opt out of having your online behavior collected for advertising purposes, click here.The Digital Advertising Alliance also offers a tool for opting out of the collection of cross-app data on a mobile device for interest-based advertising. To exercise choice for companies participating in this tool, download the AppChoices app here.You will not be opted out of all of the tracking by clicking above. Instead, you will also need to click here.Choices you make are both browser and device-specific